What direct CSPs need to know before choosing an indirect provider
Adapting your cloud business to the CSP program can seem daunting. You might be wondering about what kind of offer to build or how to plan a customer migration. We'll tell you about the common mistakes resellers make and we'll give you the right solutions.
Margin vs Growth: The Real ROI of choosing the right CSP Distributor (formerly Indirect Provider)
In the first part of our CSP transition series, Alexandre Laflamme, Partner Programs and Sales Incentives Manager, explores the real ROI of choosing a CSP Distributor (formerly Indirect Provider). Discover why more Direct Bill Partners are shifting their focus from margin alone to growth that scales with Microsoft’s new requirements. In the early days of […]
How Sherweb’s Self-Service Portal helps MSPs build branded client experiences
Supporting more customers doesn’t always mean hiring more staff. That’s a reality managed service providers (MSPs) know well—and feel every time a client submits a license request at midnight or needs onboarding support before your day even starts. Scaling without compromising service is a constant balancing act. The Sherweb Self-Service Portal was built with that […]
When AI isn’t enough: Why people still power the partner experience
Automation has changed how we operate. Faster ticket routing, real-time alerts, predictive escalation paths—many of these tools were built to remove friction for partners. And in a sense, they have. But in the race to simplify, many cloud distributors have also removed something else: the people who used to be part of the conversation. More […]
The right partner should feel like an extension of your MSP business
In the world of managed services, tech is everywhere. What’s rare? A real connection. Everyone talks about tools. No one talks about trust. MSPs today are often left navigating complex partner portals, buried under tickets and chasing answers from CSPs who barely know their name. When everything becomes automated, impersonal and reactive, it’s hard to […]
